Evaluation- Question 3- Institutions

What kind of media institution might distribute your media product and why?

Due to the amount of advertising of product placement within our film, the Guy Richie Production value and the Famous Actors we have used, Adelle and myself decided that our film was better suited to a Hollywood Blockbuster rather than an independent film. The film industry is oligopolised by a few major conglomerates, for example , time-waner, disney, viacom. these conglomerates own subsidiaries in different areas of the media which could advertise and distribute globally to our primary and secondary target audience, which we would not be able to do with an independent. This is why we decided that our film is a hollywood blockbuster.

Adelle and myself decided to research previous similar films which could fit into the Crime (Heist) genre to see who distributed them. The 'Oceans' trilogy because they fit almost perfectly into the same genre, and Guy Richie written films because of the name value he brings to our film. Here are the results:

Oceans eleven - Distributed by Warner Bros

Oceans Twelve - Distributed by Warner Bros

Oceans Thirteen - Distributed by Warner Bros

The Bank Job - Lionsgate and Paramount

Snatch - Sony Pictures, Columbia Tristar pictures

Rock n Rolla - Warner Bros

Lock Stock and Two Smoking Barrels - Columbia, Universal

Revolver - Sony Pictures, Universal, Warner Bros

The 'Oceans' Trilogy are the most successful films out of the group collecting a gross profit of $450m, $311m and $125m. Whereas The Bank Job and Snatch made $30m and Rock n Rolla, Lock Stock and Revolver made between $1m and $5m.

Our film is similar to that of the 'Oceans' films because of genre and narrative, we have also gone for a Guy Richie production value which increases the appeal of the film and hopefully increases expected exhibition statistics and therefore profit margins.Also , due to the fact that our film is going to be a 12 rating, and therefore can be viewed as a blockbuster . Blockbusters ( give example of previous blockbusters). are usually produced and distrubuted in one of the subsidiuries that are part of a major conglomerate. Also, the major conglemareates in relation to marketing and distrubuting our film use the term ' blanket effect'. therefore, they are able to advertise and reach all areas of the media such as tv, the internet, radio, cinema, streaming etc. Uusally blockbusters are marketed and distrubuted effectively therefore making them a succesful film.

Judging by the success of the 'Oceans' trilogy, we have decided to use Warner Bros to distribute our film. They clearly executed the promotion and distribution perfectly to recieve the incredible gross profit they did with the 'Oceans' trilogy by using the major conglomerate Time Warner to saturate all area's of the media with their marketing. Also, Guy Richie's latest film he produced 'Sherlock Holmes' was distributed by Time Warner, which clearly indicates that Time Warner is a good choice because they have distributed his films before and therefore are more likely to distrubute them again.

Subsidiaries vertically integrated into Television, Film, Distribution and Print. Here are some examples of horizontal integration:

'Time' magazine - Print

CNN news - Television

New Line Cinema - Distribution

Our film could be advertised on television using Time Warner's television programmes such as Cartoon Network and CNN however CNN would target our target audience more suitably than cartoon network.

Our film could be advertised via print using Time Warner's magazines such as 'Time' and 'Fortune'.

Our film could be advertised and distributed through distribution companies such as 'New Line Cinema' and 'Warner Bros.'.

Also after looking on Warner Brother Pictures website, we found that it was vertically integrated into different areas of the media;

DVD/Blue-Ray

Film

Cinema

Video Games

Adelle and myself thought this would be a good idea and opportunity to advertise and distribute through Warner Brothers subsidiaries that are horizontally integrated within these areas of the media. Also in accordance with advertising, on their website homepage as soon as the webpage loads, advertisements for 'coming soon' and 'in cinema's now' where trailers play continuously without interaction. This would be a good opportunity to advertise.